Special Guest Post: Publishing Industry Evisceration Edition!!!!
Friday, October 9, 2009
From someone who is on your side, Author-friends! From ONE OF YOU! Don't you try and tell us we don't listen to you. Chérie L'Ecrivain, should you care, is a real (delightful) person, agented, currently revising first novel. No, that's not her real name, dimbulbs.
Dear Publishing Industry: And Now, A Word From Your Target Audience
by Chérie L'Ecrivain
We writers of today are blessed to have access to such a wealth of information regarding the innermost thoughts of the agents/assistants/editors/etc that are at the receiving end of our efforts. You have so kindly detailed for us the many ways not to write a query and your formidable list of pet peeves; you have tempered your encouragement with gentle, diplomatic realism; you have exhausted yourselves over and over by repeating the most basic axioms such as "show don't tell" in every possible iteration because you realize that not everyone has received this memo yet, and bless your hearts, you won't rest until everyone does. You are dogged and tireless in your mission to properly educate us in your preferred fonts and margin sizes, and we promise that we are listening. We take your advice, which is so often dispensed in ALL CAPS TO REALLY EMPHASIZE HOW FRUSTRATED YOU ARE, and occasionally we look up from fine-tuning our novel/synopsis/proposal/query as per your exact specifications, only to confirm that, yes, the World of Publishing is still running itself into the ground with considerable aplomb. Ahem. Well. The publishing blogosphere has been so generous in its free advice to authors that we thought, in the spirit of reciprocity, that we would give a little something back.
1. The Kindle Will Not Save You
When we make things digital--like books and music--it is tantamount to making them free, via the magic of the interwebs. iTunes makes for lovely window dressing, but anyone who thinks recorded music hasn't been completely demonetized is severely out of touch with reality. But, really, who cares--because now I can try out new music with impunity, which means I'll fall in love with more bands and go their shows and buy their t-shirts and I am still supporting them with my green green American dollars.But for writers, the book is the whole thing. It's the album, it's the show, it's the t-shirt. It is the only thing we are selling. If you download a pirated copy of my book and love it, great--then what? Maybe you send me a nice email saying that it really moved you and I get paid, what, in emoticons? Can I give my agent 15% of a smiley face? And then she can compensate her overworked assistant with some warm feelings? Your occasional reassurance that there will always be some "die hards" committed to reading their books on paper does little to alleviate this bad feeling I have that when we fawn over the latest e-reader (which will become irrelevant the moment Apple finally releases the ever-elusive iTablet and your Kindle is instantly transformed into a $400 beige paperweight, unless you have the DX and then I suppose it's more of a doorstop) all we are doing is rearranging deck chairs on the Titanic. World of Publishing: y'all need a plan.The first step would be:
2. Stop Giving James Frey Money
The jacket copy for "Bright Shiny Morning" begins:"One of the most celebrated and controversial authors in America delivers his first novel--a sweeping chronicle of contemporary Los Angeles that is bold, exhilarating, and utterly ZZZZZZZZZZZZZZZZZ--Oh, I'm sorry, I think I dozed off there for a second, although I did enjoy a hearty chuckle at the claim that this was his first novel. Also, gang, when Oprah calls bullshit on you in front of a national audience it's not controversy, it's humiliation. Controversial books are the ones that are frightening in the power of their honesty, and I think it's safe to say that A Million Little Pieces was underwhelming in that regard. And if a portrait of a recovering drug addict getting a root canal without Novocain is what now passes for controversy in literature then SWEET JESUS GOD HELP US ALL.I don't actually care about James Frey beyond the fact that he's pretty representative of publishing's, er, dubious business model, which seems to consist these days of flinging prodigious amounts of money at authors/personalities/semi-literate politicians once or twice a year and following up the deal with months of hysterical hand-wringing about how there's no money to buy manuscripts. World of Publishing, you need your money for other things besides Frey's forthcoming Twilight, With Aliens . You need your money because:
3. You Need to Spend Money to Make Money
And not on million dollar advances. On your WORKFORCE. For the same amount of money they paid for Bright Shiny Morning , a novel the LA Times called "execrable," Harper Collins could have hired thirty people at an actual living wage, plus health insurance, for a full year, to do literally nothing but sit around and come up with ideas on how to create a more sustainable publishing industry. It has also been suggested that paying assistants and such slightly-higher-than-subsistence wages could breed some diversity in the people attracted to working in publishing, and then things could get CRAZY. But NAY, surely it is more efficient to underpay and overwork a never-ending parade of increasingly burned-out and jaded devotees of the written word—specifically, 23-year-old English majors from the liberal arts colleges of the Northeast and, occasionally, the Midwest? Isn’t it? ISN’T IT?World of Publishing, you know I love you, and I know you’re trying. Except for those three months a year when you grind to a halt because the weather is nice.
I beg to differ on electronic copies and e-piracy hurting sales. In fact, when the publisher Baen Books opened their free library of e-books, the authors that participated in the free e-book experience discovered, over time, their back lists always kept selling, both on paper and in electrons.
Having worked retail in the past, I know why this works. Freebies get people in the door. So do sales, deals and specials, but freebies will get them there faster and keep them there longer. Sooner or later, they find something they have to have that they will have to pay for if they want to take it home.
For some people, reading is as addictive as drugs or as vital as that stiff drink at the end of the day. Just like pushers, the folks over at Baen Books offer the first one (or two) for free. The rest, you have to pay for.
But don't take my word for it. Go here http://www.baen.com/library/ and read for yourself.
Rejectionist, Cherie, how I love you both.
V said..."I beg to differ on electronic copies and e-piracy hurting sales. In fact, when the publisher Baen Books opened their free library of e-books, the authors that participated in the free e-book experience discovered, over time, their back lists always kept selling, both on paper and in electrons."
I agree with V. And I know from my own hands-on experience and my own published e-books that this tends to be true.
I'm not advocating pirate sites by any means. I'd rather have the choice to offer my books for free, which I do, without having them stolen. But in some ways these pirate sites help with good reviews and networking, too.
Most excellent work - we agree on all accounts! Also, dear publishing industry, why must you live in the most expensive city in North America? Is Random House still on Park Ave with all those lovely investment banks? Could some money not be saved on rent if you all agreed to resituate operations on the mainland -- or even takeover a small midwestern town and there make your glorious paradise?
I agree that going digital won't kill the industry. Even though music piracy is rampant, people are still making CDs and other people are still buying them, and I believe the same thing will happen with books. This is part of a wider issue - newspapers going out of business, etc. - of the availability of free content. The issue will need to be handled by a movement in the conducting of business in general, and the publishing industry will follow suit (50 years later, most likely).
I also found the focus on Frey to be distracting from the main point. There have been several blog articles recently about querying authors calling everything that's published "crap" and I equate the attack on Frey with such an attitude. Sure, it's popular to hate on him in the industry, but again, someone wanted his books and someone thought he was worth the money. Let's not forget, before he was lambasted publicly by Oprah, he was chosen for her book club. I saw the episode that she discussed the book choice, she was really gripped not only by the story, but by the telling of it as well, so she clearly didn't think he was a bad writer.
And if my reading serves me correctly, many of the people at the publishing houses making these decisions were former assistants and drones. So why are they not learning their lessons?
James Frey and Michael Bay? They deserve each other, don't they? ;)
Thanks, Cherie, for your delightful letter.
"Except for those three months a year when you grind to a halt because the weather is nice."
I made the grave error of selling my novel near the end of July, not realizing that the month of August does not exist in the publishing calendar, and apparently not September, either.
AMEN on paying the folks doing the assisting more monies :).
We all know that assistants really rule the world, and if they are underpaid and grouchy... well... that can't be good.
Preach it!
Also, I threw up in my mouth a little when you said James Frey has another book coming out.
With all due respect -- I think I have spent more money on books since I got my kindle, rather than less. Also, most of the paper books I buy are used, so the author gets no extra money from me because I bought them, where with the kindle, the author gets his/her cut.
Just saying ...
Beth
Controversial books are the ones that are frightening in the power of their honesty
I think this post can be classified as controversial, then.
Brava, Cherie L'Ecrivain! This was brilliant, incisive, and so scathing I think my eyebrows are still sizzling.
I'm not at all surprised to hear you have an agent; you're a damned fine writer.
YAY!
Cherie, you rock.
I love the turnabout.
Digital is NOT the wave of the future but the bell tolling for the publishing industry.
And I'm all for paying those overworked assistants a bit more...maybe they'll be a bit less starved and cross when they see my query!
Ah, Cherie L'Ecrivain...
What is it between Publishing and Frey? It is like he is the petulant, drug-addled dominatrix that Publishing needs to return to, over and over again to be spanked and ridiculed. Each time, one imagines Publishing says, "Never again," and slinks back guiltily to us, hoping we won't notice the whip marks. But, of course, we do. And more than that, we notice the ridiculously high charge on the credit card statement from someplace called "Acme Literature."
This is why, sadly, should Publishing ever become governor of New York, it won't last long.
I LIKE this. Preach on, Cherie.
Hysterical, thanks!
Words cannot express how much I enjoyed reading this. Brilliant writing. I would have been entertained even if you were way off base, which, obviously, you aren't.
I feel these few paragraphs are more worth my money than drivel like James Frey's. Kudos.
This was lovely.
Bravo.
I hope you do a part two soon because I sense you've still left a few things unsaid.
Chérie. You've done this cynic's heart good. Thank you.
I have to agree with Chérie. Ebooks an PDFs are going to kill us. I'm along for the ride-- making good money now, but who knows how long it will last? I don't sell any e-books. I sell non-fiction textbooks, for God's sake-- can you imagine some college student paying full price for a textbook if they can get their hands on the PDF?
But it's already started. Yes,I still buy books. Yes, I still buy CDs. But I have a sneaking suspicion that my 17 year old hasn't paid for a CD in years. Of course, she won't admit it-- but I am not afraid for my generation. I'm afraid for hers. I'm pretty sure the world of publishing is going to be radically different in 15 years. Maybe 10.
Anyone remember the Walkman? The music industry was already freaking out because people were making their own cassettes!
Wow! Love this post. But after reading that article you linked I gotta say that Frey is a weirdo... and for me, that's saying something.
I think what some commenters are overlooking is that there is not currently an e-book device that comes close to being equivalent to the iPod. When there is, and when reading on screen becomes a superior experience to reading on paper, then the economics will change rapidly.
Baen and others who are experimenting have benefited from the fact that most people prefer to read on paper at novel length and so free electronic versions work as teasers.
The Kindle and co. are still low-quality devices, and anyone who thinks that the current model will remain is fooling themselves.
IMHO.
Perhaps I am just naive as I am new to the interworkings of publishing, but why have publishers not figured out that keeping their advances relatively low for all authors would benefit everyone? Publishers would not be constantly biting their fingernails over sales, non-blockbusters wouldn't feel like non-successes, and perhaps consumers would find some other books of interest because advertising would not be solely focused on a few novels.
Why is a small advance with a reasonable royalty package such a fear for publishers? Because they might actually have to pay an artist what they are worth rather than paying for a name?
Ah, publishing would make so much more sense if managed by those who actually make it run (authors, agents, assistants, etc.)
heidithornock.blogspot.com
Heidi, we don't know. We kind of think that is a really obvious question, too. Right? Does this not seem like an obvious question, everyone? But corporations ALWAYS know best, so perhaps we are just stupid.
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